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BRANDING: REPOSITIONING OF THE PÉROLA BRAND
Pérola is a traditional company in the Braziliam automotive aesthetics market. It has several product lines for polishing, cleaning, aesthetics and car maintenance. With over 50 years of experience, the brand needed to be revitalized and repositioned in the market in order to grow again. The objective of the new branding project was to convey to the market that Pérola is a successful company that combines tradition with innovation in its products and services. The brand was completely repositioned to express the company's change and evolution:
Before
After
The Pearl and its shine associated with the company name came to represent the brand. The typography was redesigned to express flexibility, dynamism and movement. The slogan expresses the tradition by which the quality of Pérola products is recognized in the market, combined with the innovation provided by the company's new positioning.
Pérola Stationery: the company's communication pieces and documents were completely redesigned in accordance with the new brand positioning defined.
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